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Content Marketing / Custom Publishing Research – Marketers Telling the Story

Really interesting study on content marketing and custom publishing research led by King Fish Media with help from Hubspot, Upshot and Junta42. (Note: the study requires name and email to download and the 20-page eBook can be downloaded here). Here are the highlights from the 189 marketing professionals that took the study: Beliefs about Content … Continued

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IAB: Video Advertising Up 38% So Far This Year

Digital video advertising, in stark contrast to an expected dip for U.S. Internet advertising revenues in the first half of 2009 vs. 2008, has gone zooming off in the other direction. Overall, online ads are down 5.3 percent year-over-year, but video ads have grown 38 percent, according to PricewaterhouseCoopers’ quarterly report for the Interactive Advertising … Continued

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StoryFirst axiom – STORYTELLING ‘People respond to stories. The ability for your marketing to tell a story is vital in capturing the mind and the heart of your consumer’ American novelist Reynolds Price once said: “A need to tell and hear stories is essential to the species Homo sapiens–second in necessity apparently after nourishment and … Continued

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How to Tell a Story in Video: NPR’s Scott Simon and more

I loved this piece by National Public Radio’s Scott Simon on storytelling…and how to do it well in video: To Scott’s excellent summary, we would add: Great stories don’t let the technology or the execution get in the way.  The audio is crisp, the graphics non-intrusive (unless they’re part of the story), and the effects … Continued

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