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Reformat, Reuse, Recycle: 5 Strategies to Stretch your Marketing Content

From: MarketingSherpa SUMMARY: Your marketing content library can be an incredible resource in lean economic times. You have opportunities to repurpose, reformat and reuse that content for new lead generation campaigns. We’ve collected five examples of clever content repurposing strategies that B2B marketers shared with us over the years. Includes tips on generating audio and … Continued

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Six Reasons Videos That Don’t Go Viral Are Valuable

When people talk about online video they typically talk about videos like this one, the Minnesota wedding entrance choreographed to the Chris Brown ballad Forever. The video was published July 19, 2009, and it now has nearly 30 million views. It had nearly 19 million views in the first three weeks after posting. That’s what … Continued

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Video – It’s Not About You, It’s About Your Customers.

The article below was featured in the latest issue of ContentWise. ContentWise is a monthly eZine that I would recommend for anyone interested in content marketing. Standard subscription is free. More and more businesses are using video as part of their overall marketing strategies. Once a high barrier to entry due to the sheer expense … Continued

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Content Marketing / Custom Publishing Research – Marketers Telling the Story

Really interesting study on content marketing and custom publishing research led by King Fish Media with help from Hubspot, Upshot and Junta42. (Note: the study requires name and email to download and the 20-page eBook can be downloaded here). Here are the highlights from the 189 marketing professionals that took the study: Beliefs about Content … Continued

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Get Ready. You No Longer Own Your Website.

Heard about Google Sidewiki? You need to check it out. This is important. Sidewiki is basically a collapsible browser sidebar (available by free download) that currently works with Firefox (as part of the Google toolbar) and IE. It allows anyone to comment on any website. People can also share what they commented on Twitter, Facebook … Continued

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Oh, Yeah? Give Me One Good Reason.

“Marketers who embrace demand generation and lead nurturing programs must generate a lot of content to keep those programs running,” Ardath Albee notes in a recent post at the Marketing Interactions blog. But generating content for content’s sake alone never gets the job done, she adds. To be effective, lead-gen content must have a solid … Continued

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