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On Set with Martin Scorsese

By Michael Neelsen StoryFirst collaborator Michael Nie has been one of my best friends for many years, ever since we worked on an independent feature together in Madison, Wisconsin in early 2004. More recently, he has worked on a myriad of major film productions, including Peter Berg’s The Kingdom, Michael Bay’s The Island, Paul Greengrass’ The Bourne Ultimatum, […]

Storytelling Tip: The Principle of “Buts” and “Therefores”

By Michael Neelsen When most of us first start to dabble in storytelling, we fall into the trap of what I’ll call “and then” storytelling. How many copywriters write corporate scripts that are nothing more than a list of talking points, brand promises and market-researched language? “We value the customer, AND we always respect your […]

Our 5 Favorite Ads of Super Bowl XLVIII

by Michael Neelsen The Super Bowl is the biggest brand storytelling day of the year. For one day, all the major brands that live and die with seductive imagery, features & benefits, and data & rhetoric suddenly decide to tell a story. Here are StoryFirst Media’s 5 favorite commercials that aired during the game: #05: […]