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Viral Video – The Fun Theory

Thought I’d take a look at viral video this week to explore how the qualities that make a video a viral success can apply to making your business video a success as well. Obviously, the likelihood of your business videos going viral are slim, thought the same qualities that launch a video into viral success, … Continued

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Six Reasons Videos That Don’t Go Viral Are Valuable

When people talk about online video they typically talk about videos like this one, the Minnesota wedding entrance choreographed to the Chris Brown ballad Forever. The video was published July 19, 2009, and it now has nearly 30 million views. It had nearly 19 million views in the first three weeks after posting. That’s what … Continued

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Top 10 Viral Videos – August 2009

Viral videos from UK companies Bensons for Beds and Johnnie Walker, and international electronics giant Sony topped the list of the 10 viral campaigns and videos selected by video-content distributor Goviral as the most interesting and innovative in August 2009. The videos on the list use various approaches to hold viewers’ attention – ranging from … Continued

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Don’t Blame Google Sidewiki if Your Brand Takes Another Hit

Marketers Will Find Themselves Making Moves They Don’t Want to Unless They Have a Real Strategy Two words: “reputational triangulation.” That’s our new reality in managing brands. This became obvious to me after spending countless hours talking about the implications of Google Sidewiki, the easy-to-install browser add-on that wraps consumer commentary and feedback commentary — … Continued

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Video – It’s Not About You, It’s About Your Customers.

The article below was featured in the latest issue of ContentWise. ContentWise is a monthly eZine that I would recommend for anyone interested in content marketing. Standard subscription is free. More and more businesses are using video as part of their overall marketing strategies. Once a high barrier to entry due to the sheer expense … Continued

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Non-Profits ‘Outblog’ Private Sector

The largest charitable organizations in the US far outpace the business world and academia in both their use of and familiarity with social media and their measurement of online buzz, according to a study by the University of Massachusetts Dartmouth Center for Marketing Research, which found that 89% of non-profits used some form of social … Continued

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