By: Alain Thys In our million channel world, its is the brands whose customers tell the best stories, that win. Yet how often do we give them via The Ten Truths of Branded Storytelling | Futurelab – An international marketing strategy consultancy.
A few brief snips from leading storytelling practitioners on why storytelling is critical for your business today … “The implications of Web 2.0 and technological innovation on humankind are staggering. As I like to describe it, “the means of story production have become democratized”. … In a complex, interdependent world where worldviews and value systems … Continued
Looking for a well executed example of great storytelling that’s fun, engaging, and just plain works – over 103,000 views and spreading fast as of this posting – watch “The Man Who Walked Around The World”. It’s a five-minute commercial/short film for Johnnie Walker, in which actor Robert Carlyle (“Trainspotting”) briskly walks along a path in … Continued