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Why Storytelling Is Critical For Business

A few brief snips from leading storytelling practitioners on why storytelling is critical for your business today … “The implications of Web 2.0 and technological innovation on humankind are staggering. As I like to describe it, “the means of story production have become democratized”. … In a complex, interdependent world where worldviews and value systems … Continued

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Keep Walking

Looking for a well executed example of great storytelling that’s fun, engaging, and just plain works – over 103,000 views and spreading fast as of this posting – watch “The Man Who Walked Around The World”.  It’s a five-minute commercial/short film for Johnnie Walker, in which actor Robert Carlyle (“Trainspotting”) briskly walks along a path in … Continued

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