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The Value of Web Video

Adding video can be the single best way to step-up your website. In a world where a search for “attorney” yields 260,000,000 (that’s 260 million!) results in 0.23 seconds, you have about that same amount of time to capture your visitors’ attention before they click that back button and move on to the next website. Video, […]

B2B Video: Waters Customer Testimonial Campaign a Hit

“We wanted to bring new life to our brand message — The Science of What’s Possible,” says Clare Hovan, Manager of Global Branding and Advertising for Waters Corporation (Milford, MA). Clare and her team, headed up by Diane Meador, Senior Director of Worldwide Marketing Services, discussed getting client quotes or doing articles. “We knew that […]

How Storytelling Can Help Your Company

Remember that creative writing class you took your senior year of college because you wanted an easy elective? It turns out that dusting off the notebook where you wrote about plots and characters might be a way to help you lead your company. Organizational storytelling is slowly but surely becoming a hot strategy for conveying important information […]

Word-of-Mouth at It’s Best: Storytelling.

Everything old is new again, as the saying goes, and it’s certainly true about a communication tool that’s been around since the beginning of humanity. There’s no better way to convey ideas in a memorable way than to tell a story, either as part of your message or, sometimes, as the entire message. The ancient […]

12 oz. Stories

Cold beer, a few friends, and fun stories just seem to follow. Here’s a fine example from our friends at Shiner Brewery in Shiner, Texas of how pairing a few musicians and their great beers resulted in some very fun stories that capture viewers. The shared experiences inject a personal connection with the musicians and […]