Who has the time to watch all the viral youtube hits of the last few years? Well clearly it appears I do after recognizing nearly all of the top 100 greatest hits of YouTube cleverly packed into 4 Minutes: Which one puts the biggest smile on your face?
Full PostAdding video can be the single best way to step-up your website. In a world where a search for “attorney” yields 260,000,000 (that’s 260 million!) results in 0.23 seconds, you have about that same amount of time to capture your visitors’ attention before they click that back button and move on to the next website. Video, … Continued
Full PostWhat can you do better with web video marketing than with more traditional static media? Lots of stuff! Engage Your Customer As we’ve discussed, and as you’ve probably observed yourself, video is more engaging than static images or texts could ever be. Web video is sleek and stylish, and if done right it can resonate … Continued
Full Post“We wanted to bring new life to our brand message — The Science of What’s Possible,” says Clare Hovan, Manager of Global Branding and Advertising for Waters Corporation (Milford, MA). Clare and her team, headed up by Diane Meador, Senior Director of Worldwide Marketing Services, discussed getting client quotes or doing articles. “We knew that … Continued
Full PostMike Speiser recently wrote on the GigaOM Network that “our short-term memory is widely believed to have a capacity of seven elements, plus or minus two,” which is the reason, Speiser notes, “that U.S. phone numbers have seven digits.” If you connect items (or data points) together as a story, Speiser writes, you can remember more … Continued
Full PostHow many papers do we print out, mark to be read later, or just put aside to get to when we have time? If we are lucky, we may find a chance to look at those papers at some point and if the authors are even luckier we might do more than quickly glance through … Continued
Full PostRemember that creative writing class you took your senior year of college because you wanted an easy elective? It turns out that dusting off the notebook where you wrote about plots and characters might be a way to help you lead your company. Organizational storytelling is slowly but surely becoming a hot strategy for conveying important information … Continued
Full PostEverything old is new again, as the saying goes, and it’s certainly true about a communication tool that’s been around since the beginning of humanity. There’s no better way to convey ideas in a memorable way than to tell a story, either as part of your message or, sometimes, as the entire message. The ancient … Continued
Full PostMarketingProfs Articles : Your Husband: Slightly Dumber Than a Dog Shared via AddThis
Full PostCold beer, a few friends, and fun stories just seem to follow. Here’s a fine example from our friends at Shiner Brewery in Shiner, Texas of how pairing a few musicians and their great beers resulted in some very fun stories that capture viewers. The shared experiences inject a personal connection with the musicians and … Continued
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